If you can’t beat ’em, join ’em. Welcome to my blog, which will mainly focus on sustainable development issues and corporate responsibility in general. Having spent many years working in the NGO movement (with varying degrees of success, it must be said) before jumping ship to the business world, I’m struck both by the massive potential of the two communities working together, as well as the challenges such partnerships still face today. Recently I discussed this and other issues on Green.tv, a fantastic new initiative that is gaining real traction, as well as providing a great way for responsible businesses to showcase their sustainability work. Check out the interview and the rest of the green.tv site here.