Jan 302011
 

In my latest column for Ethical Corporation, I argue that more CEOs should take personal responsibility for sustainability and their company’s footprint. It’s how they and their firms will be judged in the future. You can’t delegate this down and turn up with speaker notes at a ‘CSR’ forum once a year – you’ve got to own the issues, lead the charge, and educate the doubters. A CEO should talk as often to environment groups as investors. The best ones already do. Click here for the article http://tiny.cc/fi1zf

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