I got a letter recently (yes, people still write letters despite all this blogging stuff). It began, “I have just read your blog – how refreshing it is to be able to read about CSR and the …issues facing our planet in plain English – no jargon whatsoever”. This is how everyclick.com caught my attention when they wrote to me asking for some exposure for their site. Flattery is always effective. As the brainchild of Julia Felton and Polly Gowers, who put their lives on hold and even remortgaged their homes in order to set up a search engine which donates 50% of its gross income to charity, I was delighted to be approached by a company with such a simple idea, proving so successful and with such a genuinely philanthropic ethos. Much of what we read in the media today gives the CSR movement a bad name. End of the world articles are two a penny and companies are constantly attacked by greenwasher vigilantes for the holes in their CSR efforts. Understandably, many people outside the movement think it’s all too complicated, intimidating and gloomy. So why bother, they ask. Thankfully the tide of opinion is changing. There are fewer and fewer people like Jeremy Clarkson (quoted as saying ‘Yes I do have a disregard for the environment. I think the world can look after itself and we should enjoy it as best as we can’) and more people with an everyclick.com attitude.
Check it out – it does what it says on the tin.
Happy Christmas and New Year. I’ll be offline for a couple of weeks, back January 9th.