Mar 142008

Supper on Sunday with my friend and colleague Leslie Gaines-Ross, Weber Shandwick’s Chief Reputation Strategist. Leslie is one of the world’s foremost thinkers on corporate reputation and has recently published a new book, Corporate Reputation – 12 Steps to Safeguarding and Recovering Reputation.  Leslie and I sit on the Advisory Board of Ethical Corporation, and our fields are of course intricately linked. I think we agree that proper, embedded corporate responsibility is the best insurance policy to avoid ongoing reputation crises. But before you get into one, you’ll definitely want to read this new book. To hear Leslie’s webcast interview click here. Leslie’s book is already getting a lot of media and client interest, and rightly so.

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