After the article I wrote with Tony Juniper on NGO tactics in undermining multi-stakeholder initiatives, Tony and I were invited in for a podcast to discuss this in a bit more detail. You can hear our musings here.
Feb 252009
Some new corporate reputation research from Weber Shandwick and the Economist Intelligence Unit here, led by my friend and colleague Dr Leslie Gaines-Ross. Worth remembering in this age of Twitter, Facebook and MySpace – you’re being watched!!
Am slowly learning about Twitter (although reluctant to link it to this blog). If you messaged on it every minute of the day, could it not be a great vehicle for increasing environmental awareness? Disappointingly few green campaigners on it, but early days I suppose. If Phillip Schofield can get 52,000 followers, anything is possible, no?